So, you want to join the ranks and get in on SEO, but you’re not sure how to do it. The good news is you don’t have to be an expert to make your website more visible and searchable. But where do you start with SEO? Here are a few things to consider as you get started.
As you probably know, SEO stands for search engine optimization. It basically makes your website rank higher in search engines and their results, which means your website is more visible.
All of this leads to more visitors on your website and, hopefully, achieving your end-goal of drumming up more business. But before you dive too much into SEO and improving your digital marketing, you need to do a little research.
There are tons of great resources to help you learn and understand SEO. One of the first things you should do is do some research and learn as much as you can. Start with the basics and work your way toward more complex practices. The better you’re able to master the basics, the more successful your site will be.
One important aspect of SEO is having and using keywords. It works when you choose a keyword or key-phrase – they’re the words that you hope your target audiences are searching for. When they are searched, and as they live on your website, it will bring your website up higher in terms of relevance.
But it’s not just about having keywords. It’s about having good keywords. To choose them you need to know the audience you want to attract, and know their online habits. It’s then up to you to choose something that is relevant enough to actually have search results, but not too popular that you have too much competition.
It’s easy to get carried away with keywords and think that a few are good, so several are better. That’s not always the case. If you overdue it you can actually do more damage than good!
It’s More Than Just Words
Besides keywords, SEO is also about building a website that is optimized for searches. You want each page of your website to focus on its own set of keywords and have its own very clear theme.
You’ll want to create different categories for different keywords on your website. This in turn will help you maximize the relevance of each page, rather than using several different keywords on one main page.
As you break down different categories and keywords within your business, it also allows you to get more specific which also helps your website become more relevant.
Know That It’s More Than Just SEO
It’s also important to realize that just because you have mastered SEO, your website might not be successful. You need a website where you have good content (whether that’s with videos, writing, or website design), a website that is easily navigable, and provides good products/solutions. If you don’t feel confident in these areas, you may want to consider hiring a marketing professional to take your website to the next level.